conflict & communication online, Vol. 6, No. 2, 2007
ISSN 1618-0747




Eran Halperin & Daniel Bar-Tal
The fall of the peace camp in Israel: The influence of Prime Minister Ehud Barak on Israeli public opinion – July 2000-February 2001

The present paper tries to analyze the significant changes in Israeli Jewish public opinion, and especially among peace supporters, that occurred in the summer and fall of 2000. It proposes that particularly influential factor in the psychological earthquake the Israeli public underwent was the information provided by Ehud Barak. The paper presents the major events and the major sets of information coming from Ehud Barak, evaluates the validity of the provided information validity and then describes the changes that Israel's Jewish public went through. In order to analyze the persuasive effects of the information, we use the classical work of Hovland and his colleagues, which was done in the 1950s, as a conceptual framework. They suggested that the key to understanding why people are persuaded lies in the study of the characteristics of the communicator (source), the content of the message and the characteristics of the audience who receive the message. We analyzed the persuasion process of the Israeli Jewish public in this line.


  full text in English  
On the authors:
Eran Halperin is a Ph.D. Candidate in the division of government and political theory, school of political science, Haifa University. He has a B.A in Political Science and Psychology and M.A in Political Science from the University of Haifa. His Ph.D. dissertation examines the role of hatred in politics – the nature of collective hatred, its determinants and its political implications. His research interests include political psychology, emotions and politics, hatred and political xenophobia and emotions in conflict. Eran is also a Project Coordinator of the National Resilience Project and the Psychological Aspects of Terrorism Project at the National Security Studies Center, Haifa University.
Address: School of Political Sciences, Division of Government & Political Theory, University of Haifa, Haifa, Israel, 31905.

Daniel Bar-Tal is professor of social psychology at the School of Education, Tel Aviv University. His research interest is in political and social psychology studying socio-psychological foundations of intractable conflicts and peace making. He has published over fifteen books and over one hundred and fifty articles and chapters in major social and political psychological journals and books. He served as a President of the International Society of Political Psychology and received various awards for his work.
eMail:, website: