Samuel Peleg &
This paper describes
a research project which examines how attitudes are shaped and formed
and how opinion makers and agenda setters influence such attitudes in
their followers. We concentrate on the written media as our research environment.
We explore how framing of news items affect readers. Our research design
creates three articles which describe an identical topic: the ratification
of a Palestinian state by the Israeli Cabinet. The three articles are
framed differently: one advocates the decision and thus is imbued with
positive framing, the second condemns it, and accordingly is permeated
by negative frames and the third is frameless. Three different reader
groups grapple with the texts and are being tested with the same three
tests: memory, categorization and meaning tests. We predict that people
who read the pro-state text would respond favorably to the idea of a Palestinian
state, whereas those who were exposed to the opposite framing would develop
an adverse attitude.
Eitan Y. Alimi
teaches conflict and conflict resolution, social movements and the news
media at both the Political Science Department, the Hebrew University
of Jerusalem and the Communication Studies Department, Ben-Gurion University.
He received his Ph.D. from Boston College in 2004. He has researched and
published articles on national insurgencies, the role of cognition in
contentious politics, and the role of the news media during peacebuilding.
His forthcoming book is titled: The Palestinian Intifada and the Israeli
Society: Political Opportunities, Framing Processes, and Contentious Politics.